iCoke.ca
Coke. It’s the world’s most recognized brand. Period. Awareness isn’t the issue. So where do you go from there? Well, if you’re Coke, you want to foster long-term loyalty and purchase frequency among current consumers and switchers.
You also want to keep the brand relevant and top-of-mind to your target: youth.
We created iCoke.ca, Coca-Cola’s first national loyalty program to increase purchase frequency across all carbonated beverage brands. Its foundation is a consolidated database, previously fragmented into different brand-specific promotions.
In May 2005, iCoke.ca launched with unprecedented media exposure across all channels, from TV to out-of-home to online media. It was big. And got even bigger.
Over the past four years, iCoke.ca has become Canada’s number one youth-focused brand loyalty program. Membership results at launch exceeded objectives by over 265%.
The site has evolved into a platform for continuous communication with consumers. Members are constantly engaged with – and become ambassadors for – the brand. By providing a true value to consumers through the use of online currency, iCoke.ca has been able to keep Coca-Cola top of mind at point of sale through an ongoing loyalty rewards program.
Spectacular.
Top 10 youth loyalty programs in Canada
It’s become the model for Coca-Cola loyalty programs worldwide
The database continues to grow, year after year
iCoke.ca has become the online hub for all Coca-Cola promotions
joe.ca
joe fresh style: amazing clothes in a convenient location at a fabulous price. Add one fashion legend, Joe Mimran, and that’s a pretty good start. So what’s next? Grow brand awareness by attracting site visits and build relationships by driving database opt-ins.
henderson bas created the joe.ca brand site to grow awareness of new products and collections, thus driving in-store sales. The site allows the style-savvy consumer to interact with the apparel and accessories in an online environment as they would in-store.
A variety of applications allow shoppers to use the site as a research tool in advance of their in-store visit. Detailed product information and dynamic product views give a closer look, while a “mix-and-match” product calculator lets users combine and price out an outfit.
Seasonal fashion tips and trends with interactive tools that help consumers create custom looks before they even get to the store. A custom content management tool allows us to update the extensive online catalogue more efficiently for every season.
With an ongoing CRM plan, our newsletters offer previews of upcoming collections, trend reports, and exclusive editorials by Joe Mimran.
Whatever the season, joe.ca stays true to the brand with a clean, stylish look and innovative apps that showcase the main attraction: the clothes!
Keeps Joe Fresh top of mind to consumers creating an increase in loyalty to Loblaw stores
An extensive online following and network for Joe Fresh to utilize throughout the year
Database has grown by 122% from year to year
Site is over-indexed on frequent visitors
everycup.ca
Like hockey, healthcare, and apologizing, Canadians love Tim Hortons. So much so, that we write in by the hundreds every year to show how much Tims means to us. So why not harness that amazing brand relationship and make it even stronger by sharing it with the world?
Celebrate a uniquely Canadian love story. Under the creative positioning of “Every Cup Tells a Story” we gave Canadians the chance to deepen their connection to the brand by sharing their true Tim Hortons stories online. Thus, everycup.ca was born.
This online destination is a place where everyone can tell the story of how Tim Hortons has been a part of their lives – with text, pictures, and video.
It’s a place where user-generated content meets social media functionality, all within a totally ownable brand space. Visitors can submit their own stories, rate and comment on other people’s stories and share the stories they love.
Everycup.ca was launched with an extensive online media campaign and received thousands of stories – all without a single incentive.
It has also evolved to be a versatile promotional platform, with seasonal story contests, like the search for the Great Summer Road Trip Story. The flexible creative template allows us to adapt it for every season, as an extension of various online and offline brand programs.
4,527 stories submitted to date
An enhanced consumer connection to the brand
Exceptional participation rates in consumer promotions
A true user-generated source of inspiration for future brand initiatives