Dawna Henderson is on the Prowl - 06/18/2010June 18, 2010
For immediate release:
henderson bas’ President & CEO is Hunting Cannes for a Lion
Toronto, Ontario – henderson bas announces their new promotional initiative, CougarSeeksLion.com, for the Cannes Lions International Advertising Festival.
The annual Cannes Advertising Festival honors the top Interactive, Media, Direct, TV, Cinema, Print, Outdoor, Radio, Design, PR, Promotion, Sales and Integrated Campaigns from around the world. With over 22,000 entries in 2009, the advertising industry knows a Lion is the Oscar of advertising.
When Dawna Henderson, President & CEO of henderson bas, was selected as a Cyber Lion Jurist for the 2010 festival, henderson bas knew they needed to leverage this opportunity. Thus began the birth of CougarSeeksLion.com. CougarSeeksLion.com is a highly active, highly informative and highly entertaining guide to the inside scoop of Cannes. Dawna (Cougar) is seeking a lion. In this quest she’s hunting talent, connections, gossip, what’s hot, who’s hot, killer clients, access to the best parties, free drinks and of course, Gold Lions. CougarSeeksLion.com leverages an experiential strategy executed by henderson bas employees, including the distribution of branded condoms.
“Cannes is attended by over 12,000 people each year,” states Dawna. “Why not use this opportunity? We’ve created a campaign that plays into people’s interest of gossip, news, trends, etc. I am really on the hunt for a [Gold] Lion and believe me; I will do anything to get it.”
Guard your youngsters folks, she’s not lying. Follow the pack www.cougarseekslion.com.
About henderson bas:
henderson bas is an advertising agency known for delivering smart creative. Dedicated to education, henderson bas delivers digital expertise, insights and effective campaigns. Some of the clients henderson bas works with include Capital One, Tim Hortons, Coca-Cola Ltd., Mercedes-Benz, Nintendo, LG and eBay. Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com.
For more information please contact:
Dawna Henderson, President & CEO
416.977.6660 x 222
dhenderson@theniceagency.com
henderson bas’ Growth Gains Momentum - 06/14/2010June 14, 2010
For immediate release:
MacLaren MRM’s former Senior Vice-President, General Manager Joins henderson bas as Chief Operating Officer.
Toronto, Ontario – henderson bas announced today the appointment of Laura Pacey as Chief Operating Officer. In this role Laura will manage agency growth, while providing strategic and operational guidance.
Laura, brings over 20 years of marketing communications experience to henderson bas and spent the past 9 years at MacLaren MRM (MacLaren McCann’s Digital/CRM Division). Laura has worked directly with blue-chip clients, while showcasing executive leadership. As an active member of MacLaren McCann’s Management team, Laura was one of the original members of MacLaren’s Educational Curriculum Development Committee, was the 2009 United Way Committee Co-chair and was the recipient of MacLaren McCann’s first-ever Integration Award. Laura is deeply respected by both her employees and colleagues. Although Laura greatly values her time at MacLaren McCann, she states, “I have watched the development of henderson bas for a number of years and am elated to be joining such a digital powerhouse. I am really looking forward to supporting henderson bas’ further success.”
The addition of this COO position represents great growth for henderson bas. As the interactive agency has exceeded its stage of hands on management, the team is enthusiastic about this next phase. “Being at a turning point of prominent success and development, adding Laura to the henderson bas family was an obvious decision. Her experience, knowledge and attitude gives henderson bas the room to further develop both our brand and client’s brands,” says Dawna Henderson, President & CEO.
“Having Laura on board will take henderson bas to a new level,” adds Chief Creative Officer & Partner, Kathy Kohn. “Until now we [henderson bas] successfully managed and expanded, but to exceed our growth strategy, it was time to enlarge our Senior network. The addition of Laura is another example of how henderson bas continues to assemble a best in class roster of thought leaders in the industry. Her skill set and expertise will be an invaluable tool for henderson bas. She’s damn good.”
About henderson bas:
henderson bas is an advertising agency known for delivering smart creative. Dedicated to education, henderson bas delivers digital expertise, insights and effective campaigns. Some of the clients henderson bas works with include Capital One, Tim Hortons, Coca-Cola Ltd., Mercedes-Benz, Nintendo and eBay. Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com.
For more information please contact:
Dawna Henderson, President & CEO
416.977.6660 x 222
dhenderson@theniceagency.com
henderson bas and Ogilvy Renault Named Best Law Firm Site - 01/04/2010January 4, 2010
For immediate release:
henderson bas and Ogilvy Renault Named Best Law Firm Site
Toronto, Ontario – henderson bas, Canada’s most awarded interactive agency, today announced that their client’s Ogilvy Renault LLP’s Web site was named Best Site in the “Big Firm” category by National magazine.
National magazine is the official periodical of the Canadian Bar Association. National's function is to provide CBA members with the latest trends and developments affecting the legal profession and the practice of law, as well as the latest news regarding the association and its activities. National magazine questioned how Canadian law firms compared, by asking what makes law firm sites great? How do law firm sites accomplish their goals? Are they reaching their target? To answer these questions National magazine asked 10 of Canada’s Top Technology and Legal Professionals to answer a nationwide survey and decipher the top Canadian sites in 10 categories.
Ogilvy Renault LLP was recognized as best Big Firm (multi-jurisdictional) site by the 9 official panelists. Mitchell Kowalski, Lawyer and Columnist for the Legal Post discusses Ogilvy Renault LLP’s site. “The site is clean, crisp, and uses modern colours, which give(s) the impression of a firm that is progressive. It uses links to jump you to other information, instead of forcing the reader to scroll down pages. The site also posts an annual review of what the firm did in the past year – very innovative.”
“Building law firm sites is challenging considering the audience – these are very busy professionals who want to access information, quickly. Users want relevant and value added content partnered with enhanced usability and functionality – this is paramount in engaging the audience. Designing for a B2B audience is always tricky because you can’t necessarily use the same strategy that you would for a consumer based site. We are very proud of this site, because we appealed to a niche market and effectively delivered relevant content,” said Dawna Henderson, President and CEO of henderson bas. “This award is a tribute to the brilliant marketers at Ogilvy Renault LLP and here at henderson bas. Ogilvy Renault is very progressive in regards to Law Firm Marketing. Being named “Best Site” showcases the innovation, clarity, usability and effectiveness of this site, especially when judged by legal professionals!”
About henderson bas:
henderson bas is an interactive advertising agency known for great creative that works. Some of the clients henderson bas’ works with include Nestle, Tim Hortons, Coca-Cola, Molson, Capital One, Loblaw Companies Inc, ING Direct, Mercedes-Benz, and eBay. Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com.
For more information please contact:
Dawna Henderson, President & CEO
416.977.6660 x 222
dhenderson@theniceagency.com
henderson bas Wins Big at the Applied Arts - 12/09/2009December 9, 2009
For immediate release:
henderson bas Wins Big at the Applied Arts
Toronto, Ontario – henderson bas, Canada’s most awarded interactive agency, today announced the win of four campaigns the Applied Arts Magazine Awards.
Applied Arts is Canada’s premier magazine of visual communications.Their magazines are known for their fantastic quality of imagery, strong opinions, timely information and essential industry insight to their readership of senior creative professionals in graphic design, interactive design, advertising, photography and illustration.The four winning entries will be highlighted in the new interactive section of the March 2009 edition of Applied Arts Magazine.
The winning projects include:
Coke Zero – Dance Hero Game (Gaming)
Coke Zero – Dance Hero Game (Advergaming)
Mercedes-Benz Canada – B Class (Consumer Products)
Maple Leaf Foods – Web site (Consumer Packaged Goods)
“Applied Arts Magazine has a vast and dedicated following.They are deservingly held with high regard, becoming a bible to creative and industry types.We are always honoured that we do so well at these awards,” said Dawna Henderson, President and CEO of henderson bas.“These campaigns and the people who worked on them are absolutely outstanding.Again, we have matched strategic insight with breakthrough creative to deliver the best work for our clients.”
About henderson bas:
henderson bas is an interactive advertising agency known for great creative that works. Some of the clients henderson bas’ works with include Nestle, Tim Hortons, Coca-Cola, Molson, Capital One, Loblaw Companies Inc, ING Direct, Mercedes-Benz, and eBay. Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com.
For more information please contact:
Dawna Henderson, President & CEO
416.977.6660 x 222
dhenderson@theniceagency.com
henderson bas Scores Major Haul at Davey Awards - 11/17/2009November 17, 2009
For immediate release:
henderson bas Scores Major Haul at Davey Awards
Toronto, Ontario – henderson bas, Canada’s most awarded interactive agency, today announced it has received 11 awards at the International Davey Awards, including a 2 for their own Colbert is Dead to Me campaign.
The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best boutique agencies worldwide. The 2009 Davey Awards received over 4,500 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.
The Davey Awards is judged and overseen by the International Academy of the Visual Arts (IAVA), a 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Advertising Age, one of the preeminent advertising journals in the world, is also heavily involved as a key sponsor.
The winning projects include:
Nintendo – Mario Kart Wii – Rich Media B to C
Mercedes-Benz – Where do you see yourself? GLK Microsite - Automotive
Coca-Cola – Coke Zero Dance Hero – Display Advertising B to C
Coca-Cola – iCoke.ca Web site – Food & Beverage
Coca-Cola – Sogo Active – Community
Coca-Cola – Sogo Active – Social/Networking
Joe Fresh – Joe Fresh Style Web site – Retail
henderson bas – Colbert is Dead to Me – Other
henderson bas – Colbert is Dead to Me – Celebrity/Fan
Colbert is Dead to Me was developed to as a humorous satire, mocking television celebrity Steven Colbert. Steven Colbert who was receiving an industry award that henderson bas would be attending to celebrate their own victory. henderson bas leveraged the very popular and public event would help build brand awareness for their agency while also raising the agency’s profile in the US market. The microsite’s main role was asserting that Colbert is a web- ignorant fraud and undeserving of his industry award. The tongue-in-cheek site consisted of a variety of elements that challenged Colbert’s award worthiness while also providing opportunities for people to express their outrage or support of Colbert’s award win. The catalyst of the challenge was the T-shirts two henderson bas employees wore while onstage accepting their own award. Containing the site URL, the T-Shirt drove curious visitors and Colbert’s loyal supporters to the microsite where they could weigh in on the feud. While Colbert did not take up the challenge, the humorous campaign did receive national press coverage and resulted in several business inquiries for the agency.
“This is a tremendous honour for henderson bas and all of our clients,” said Dawna Henderson, President and CEO of henderson bas. “These awards are really special because they focus on innovative ideas, smart execution and results.”
About henderson bas:
henderson bas is an interactive advertising agency known for great creative that works. Some of the clients henderson bas’ works with include Capital One, Tim Hortons, Coca-Cola, Molson, Primus, Discovery Channel, Mercedes-Benz, Yamaha Motors, Zipcar, and eBay. Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com.
For more information please contact:
Dawna Henderson, President & CEO
416.977.6660 x 222
dhenderson@theniceagency.com
University Settlement names henderson bas as Corporate Volunteer of the Year - 11/11/2009November 11, 2009
For immediate release:
University Settlement names henderson bas as Corporate Volunteer of the Year
– henderson bas named Volunteer of the Year for their work with the Out of the Cold Program
Toronto, Ontario – University Settlement, Toronto’s first community-based social service centre in Toronto, proudly acknowledged henderson bas as their Corporate Volunteer of the Year for their continuous commitment and support to the Out Of The Cold Program.
University Settlement’s Out Of The Cold program began in 1997 in response to the community need for emergency temporary shelter and food to homeless individuals in Toronto’s downtown core. The program provides food and shelter for 75 clients each weekend. With an average occupancy rate of 98%, this program relies heavily on the dedication and hard-work of their staff and volunteers.
Out Of The Cold was brought to the attention of henderson bas employees by Chief Creative Officer & Partner, Kathy Kohn. Kohn recognized the need for donations and wanted to find a way for her agency to help. With the development of an engaging and interactive challenge to generate donations, Kohn tested her employees by harnessing their spirited nature in a department vs. department competition. This competitively-driven activity has generated an exponential amount of monthly donations including over 3,000 hygiene products, 2,700 shirts, 300 pairs of pants, and 300 lifestyle items, including books, games and magazines.
henderson bas’ donations have provided support to the program and their clients since January 2009. “Out Of The Cold, as well as most of the University Settlement House programs rely on the support of volunteers and generous community donations. The generosity shown by henderson bas has been overwhelming. Through their donations we have been able to provide the everyday opportunities to our clients of the general population. Receiving these donations instills hope and confidence in our clients. henderson bas is giving many people a chance, they may not otherwise get. This award is a token to the work and dedication they have shown us.” Said Carol-Anne Mcloughlin, Manager, Out Of The Cold Program.
henderson bas is proud to be involved with Out Of The Cold and University Settlement. “University Settlement has been supporting the community since 1910 through social and culturally specific programs. The Out Of The Cold Program offers a tremendous service to those less fortunate. I am overwhelmed by the support my staff has shown for this cause; I never guessed a little competitive spirit would go so far! henderson bas is honoured to have been recognized by University Settlement. We will proudly continue to show our support to this worthy cause.” Says Kathy Kohn, Chief Creative Officer & Partner of henderson bas.
About University Settlement
University Settlement is a multi-service agency that was founded in 1910 and has the distinction of being the first community-based social service centre in the City of Toronto. The Grange neighbourhood is a culturally rich and vibrant area, and as part of this diverse community, University Settlement strives to meet the social, economic, and cultural needs of its neighbours and users through its many programs and services. With a full-time and part-time staff of approximately 150, University Settlement has developed programs to address the needs of more than 30,000 users annually through diverse areas such as daycare, settlement services, employment counseling, senior services, youth programming, and English language classes.
About henderson bas:
henderson bas is an interactive advertising agency known for great creative that works. Some of the clients henderson bas’ works with include Capital One, Tim Hortons, Coca-Cola, Molson, Primus, Discovery Channel, Mercedes-Benz, Yamaha Motors, Zipcar, and eBay. Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com.
For more information please contact:
Dawna Henderson, President & CEO
416.977.6660 x 222
dhenderson@theniceagency.com
henderson bas Cleans up at W3 Awards - 10/27/2009October 27, 2009
For immediate release:
henderson bas Cleans up at W3 Awards
Toronto, Ontario – Canada’s most awarded interactive agency, today announced it has received 7 awards at the W3 Awards, sanctioned and judged by the “who’s who” of the advertising world.
The International Academy of Visual Arts powers the W3 Awards to showcase creative excellence on the web. The IAVA upholds a high standard of excellence in the award selections leveraging years of experience from esteemed members. The IAVA selected winners from over 3,000 entries from Ad Agencies, PR firms, Interactive Agencies, Graphic Designers, Web Designers and Web Enthusiasts.
The winning projects include:
Gold
Coca-Cola Ltd - Coke Zero Campaign – Food and Beverage Online Campaign
Silver
Capital One - Do you have Bankers? – Financial Services Banner Campaign
Capital One – No Hassle Rewards – Financial Services Microsite
henderson bas – Steven Colbert is Dead to Me – Celebrity Web site
Coca-Cola Ltd. - iCoke.ca – Food and Beverage Web site
Mercedes-Benz – GLK – Automotive Banner Campaign
Nintendo – Mario Kart Wii – Consumer Electronics Online Campaign
“This is a tremendous honour for henderson bas and all of our clients,” said Dawna Henderson, President and CEO of henderson bas. “These awards are special because they showcase smart creative work. The reputations of those judging the W3 Awards, including executives from some of the top International corporations, demonstrates the significance of these awards and industry professionals who receive them.”
About henderson bas:
henderson bas is an interactive advertising agency known for great creative that works. Some of the clients henderson bas’ works with include Capital One, Tim Hortons, Coca-Cola, Molson, Primus, Discovery Channel, Mercedes-Benz, Yamaha Motors, Zipcar, and eBay. Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com.
For more information please contact:
Dawna Henderson, President & CEO
416.977.6660 x 222
dhenderson@theniceagency.com
henderson bas President & CEO Named as one of Canada’s Top Women Entrepreneurs - 10/19/2009October 19, 2009
For immediate release:
henderson bas President & CEO Named as one of Canada’s Top Women Entrepreneurs
Toronto, Ontario – Canada’s most awarded interactive agency, announced that President & CEO, Dawna Henderson has been named one of Canada’s Top 100 Women Entrepreneurs by Profit magazine for the 6th consecutive year. Henderson ranked #9 moving up 30 places from her #39 ranking in 2008. The 11th annual PROFIT W100 list showcases 100 enterprising women entrepreneurs who are delivering world-class products and services — and reaping the rewards.
"The PROFIT W100 are role models for entrepreneurs who lead companies of any size in any sector," says Ian Portsmouth, editor of PROFIT. "Through effective management, they've built profitable, sustainable businesses."
The prestigious ranking traditionally showcases the annual rankings of Canada’s top female business owners, however this year the criteria were re-engineered to make it more reflective of entrepreneurial success in Canada and more relevant to a variety of constituencies. PROFIT W100 alumni, such as Henderson, helped to establish new ranking qualifications.
“This is my 6th year on the list and every year I am thrilled to be part of this great group of women,” said Dawna Henderson, henderson bas, President & CEO. “We really want to encourage women to strike out and make their mark. The number of women owned businesses in Canada has increased by 50% over the last 15 years, which is a 60% higher growth rate than male owned businesses. Meaning women now contribute to 1/3 of all self-employed Canadians. Women are powerful and I aim to help new entrepreneurs harness that power and grow from it.”
About henderson bas:
henderson bas is an interactive advertising agency known for great creative that works. Some of the clients henderson bas’ works with include Capital One, Tim Hortons, Coca-Cola, Molson, Primus, Discovery Channel, Mercedes-Benz, Yamaha Motors, Zipcar, and eBay. Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com.
For more information please contact:
Dawna Henderson, President & CEO
416.977.6660 x 222
dhenderson@theniceagency.com
MDC Partners Watch henderson bas’ Practices Double - 10/02/2009October 2, 2009
For immediate release:
MDC Partners Watch henderson bas’ Practices Double
– Toronto agency announces success of SEO, SEM and social media practices
Toronto, Ontario – MDC Partners today announced that Canada’s most awarded agency, henderson bas, is experiencing growth in three key areas, social media, search engine optimization (SEO), and search engine marketing (SEM). Despite the recent economic uncertainty, MDC Partners proudly notes the increased demand for henderson bas in these areas among both with new and existing clients.
MDC Partners remark that henderson bas’ long-standing expertise in social media, SEO, and SEM led the increase through a vital progression during a down market. As ROI is desperately important when budgets are being closely scrutinized, clients are quickly recognizing the benefits of incorporating these three vital components into their digital strategy.
With the increasing exposure of social media campaigns, MDC Partners is pleased to have another expert on their roster. Known for delivering “creative that works,” henderson bas utilizes their expertise on social media to develop effective campaigns that build relationships with the consumer. The social media proficiency of henderson bas stretches beyond traditional social media tools and prides itself on the ability to guide clients beyond advertising 2.o, into a new digital sphere.
“Having clients that recognize the value in finding diverse promotional tactics is key. Spending time, energy and, insight is a necessity in all campaigns. Now clients are realizing they have to spend an equal amount of time, energy and insight on how traffic is being driven to the campaign. Search can effect traffic up to 99%, it definitely isn’t the sexiest thing we do, but it works and we’re glad client’s are recognizing this.” Says Ryan Wolman, Creative Director for henderson bas.
henderson bas guides clients to highlight SEOs ability to improve success, while also providing a cost effective solution. MDC Partners state that SEO is a valuable investment within the advertising realm. henderson bas leverages their expertise by guaranteeing the final execution of each creative concept is as search engine optimized as possible.
In response to the increased demand for performance based marketing methods, henderson bas has also expanded their search engine marketing (PPC) team. As an adwords qualified company, henderson bas only employs google-certified media buyers to manage their client’s SEM campaigns. In addition to using industry-standard bidding management tools, henderson bas has also developed proprietary keyword development and reporting/analysis toolsets in-house to give clients their additional competitive edge.
“henderson bas has demonstrated growth, depth and strategic insight in interactive throughout the past decade, it is only natural that we are now the authority on social media, SEO and SEM.” states, Kathy Kohn, Chief Creative Officer & Partner of henderson bas. “The rise of these core marketing services was natural, despite the economic climate. SEO, SEM and social media have become focus points for clients, especially in this climate. ROI is more important than ever. SEO, SEM, and social media actively work to improve ROI; something we have known all along.”
MDC Partners views the success of henderson bas during a uneasy economic period to be a testament to their experience, work and knowledge.
About henderson bas:
henderson bas is an interactive advertising agency known for great creative that works. Some of the clients henderson bas’ works with include Capital One, Tim Hortons, Coca-Cola, Molson, Primus, Discovery Channel, Mercedes-Benz, Yamaha Motors, Zipcar, and eBay. Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com.
For more information please contact:
Dawna Henderson, President & CEO
416.977.6660 x 222
dhenderson@theniceagency.com
henderson bas and Maple Leaf Foods Inc. serves up a delicious new look - 09/21/2009September 21, 2009
For immediate release:
henderson bas and Maple Leaf Foods Inc. serves up a delicious new look
– Toronto agency announces launch of new Web site
Toronto, Ontario – Canada’s most awarded interactive agency today announced the launch of Maple Leaf Foods new Web site (www.mapleleaf.com). The site will showcase Maple Leaf Foods as the “foodies” that they are.
By leveraging the strategic, creative and technical expertise of henderson bas, Maple Leaf Foods honed their positioning through the development of an insightful and tactical online USP. henderson bas focused on the existing market strengths of Maple Leaf Foods products, allowing consumers to become familiar with other great brands that Maple Leaf Foods offers; increasing the propensity of cross-sales.
The scrumptious Maple Leaf Foods Web site is a replica of an authentic food “Market.” This is a corporate site that is delicious to look at and experience. Inside the market, users can meet the newest addition to the Maple Leaf Foods family, the Butcher, Baker and Pasta Maker. With the development of the Butcher, the Baker, and the Pasta Maker, henderson bas created an engaging platform to educate, attract, and retain users. Users can visit any of these connoisseurs and receive tips and tricks from the experts themselves. Upcoming treats will include appetizing demonstration videos that will actively engage users to learn new skills and develop existing ones.
The online “Market” experience goes far beyond the typical corporate site, by truly developing and understanding the consumers’ needs. The Maple Leaf Foods online “Market” cements the growth of their digital presence and positions as the overwhelming lead for not only their hero brands, but all of their products. The immense amount of content on this site shows the breadth and depth of Maple Leaf Foods’ knowledge of food solutions. This site activates the love for food both by consumers and the brands.
“Thanks to the tenacity and hard work of [our] Interactive Team and the strategic and creative efforts of henderson bas, the site is both rich in consumer insight and strong strategic methodology to connect with grocery shoppers,” states Jane La Rocque, Director, Marketing Resources and Maple Leaf Foods.
To kick off the launch and promote a new product the site will feature a “Dream Kitchen Makeover” sponsored by Maple Leaf Chicken’s new Prime™ frozen chicken. The contest allows users to enter daily for his or her chance to win a $32,000 kitchen makeover. henderson bas and Maple Leaf Foods recognized the launch as a great time to strengthen consumer relations.
Henderson bas leveraged their knowledge and sophistication to optimize the presence of Maple Leaf Foods online. “Beyond its delectable features, there is a lot of behind the scenes work which will deliver real value to both Maple Leaf Foods and its customers,” comments Ari Shomair, Director of Marketing Optimization at henderson bas, “by placing an emphasis on search engine accessibility and tracking during their site re-launch, Maple Leaf Foods is ensuring that consumers can easily access the product information they require, and management can measure the real business value being delivered by the Web site.”
“The Maple Leaf Foods site provides a rich culture immersed with colour, insight, and mouth-watering product information,” said Dawna Henderson, President & CEO of henderson bas. “The market positions Maple Leaf Foods as ‘foodies,’ in all of their brands. Jane La Rocque, Director, Marketing Resources, and her team are smart marketers and recognized the opportunities provided by the Butcher, the Baker, and the Pasta Maker. These food experts are consistently adding value to consumers through rich and tasty demonstrations and intricate details. Consumers can engage with this site; meeting objectives to harness and develop brand relationships.”
About Maple Leaf Foods
Maple Leaf Foods is a leading consumer packaged food company, headquartered in Toronto with operations across Canada and in the United States, United Kingdom, Asia and Mexico. They make high quality, great tasting, nutritious and innovative food products, national brands such as Maple Leaf, Schneiders and Dempsters. They pride themselves as Passionate People, Passionate about Food. Their culture is values-based and action-oriented – one that is rich in leadership development and continuous improvement.
About henderson bas:
henderson bas is an interactive advertising agency known for great creative that works. Some of the clients henderson bas’ works with include Capital One, Tim Hortons, Coca-Cola, Molson, Primus, Discovery Channel, Mercedes-Benz, Yamaha Motors, Zipcar, and eBay. Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com.
For more information please contact:
Dawna Henderson, President & CEO
416.977.6660 x 222
dhenderson@theniceagency.com
henderson bas and Mercedes-Benz Canada Team Up on Web site - 08/04/2009August 4, 2009
For immediate release:
henderson bas and Mercedes-Benz Canada Team Up on Web site
– Toronto agency announces success of newly launched site
Toronto, Ontario – Canada’s most awarded interactive agency today announced that the Mercedes-Benz B-Class Web site (mercedes-benz.ca/b) has been awarded Site of the Day by the internationally acclaimed FWA Web site.
Incorporating a combination of unique flash, video and rich media components, the site answers the question, where do you need to go? While showcasing the features of the B-Class, the new microsite displays how to get where you need to go and how to do it in style! The new B-Class site allows users to personalize their adventure. Users can load and choose his or her passengers, listen to the best stations, pack up cargo and drive to the special destination of their choice!
This site recognizes the commitments of today’s society; everyone is busy, everyone has somewhere to be, so why not show how to get there in a fun, comfortable and luxurious atmosphere? This site accomplishes this. By simply completing your B-Class adventure users are offered the options such as building and pricing your own B-Class to suit your personal style, book a test drive and request a special offer.
Dylan Olinoski, Interactive Marketing Supervisor at Mercedes-Benz Canada, comments: “For the B-Class site, our goal was to create an engaging, interactive experience that demonstrated how the B-Class’ versatility was the perfect fit for couples, friends and families with active lifestyles. Moreover, we wanted to convey a clear message to Canadians that when you drive a B-Class, you aren’t driving just any car; you’re driving a Mercedes-Benz, which means you’re getting best-in-class safety, comfort and performance features.”
“With the B-Class we wanted a site that felt fresh and exciting,” said Dawna Henderson, President & CEO of henderson bas. “We wanted to show Canadians how the B-Class and Mercedes-Benz Canada not only fit into their lives, but improves it. This site and the B-Class showcase how versatility and luxury can go hand-in-hand, in a funky, engaging manner. There is no longer any need to sacrifice.”
About Mercedes-Benz Canada:
Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes Car Group in Canada; Mercedes-Benz, smart, AMG and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz Canada employs approximately 1,050 people in 19 locations across Canada. Through a nationwide network of 14 Mercedes-Benz owned retail operations and 38 authorized dealerships, Mercedes-Benz Canada sold 24,117 vehicles in 2008, the best year ever reported for Mercedes-Benz Canada Inc.
About henderson bas:
henderson bas is an interactive advertising agency known for great creative that works. Some of the clients henderson bas’ works with include Capital One, Tim Hortons, Coca-Cola, Molson, Primus, Discovery Channel, Mercedes-Benz, Yamaha Motors, Zipcar, and eBay. Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com.
For more information please contact:
Dawna Henderson, President & CEO
416.977.6660 x 222
dhenderson@theniceagency.com
henderson bas Teams Up With Mogo, Canada’s # 1 Online Lender - 07/07/2009July 7, 2009
For immediate release:
henderson bas Teams Up With Mogo, Canada’s # 1 Online Lender
– Toronto agency announces partnership with Mogo
Toronto, Ontario – Canada’s most awarded interactive agency, today announced a partnership with Canada’s #1 online lender, Mogo.
henderson bas will be handling the strategy, planning, creative design and execution of all Mogo’s online display media.
“As an innovative financial company looking to change the way Canadians borrow money, we couldn’t be happier than to select Canada’s top interactive agency. henderson bas has proven to be among the most innovative and effective interactive agencies in Canada and Mogo is looking to partner with the best in our quest to spread the word about a new and better way to borrow money,” Mogo CEO Dave Feller said.
“We are excited to partner with Mogo,” says henderson bas President & CEO, Dawna Henderson. “They are redefining the category of short-term loans in Canada. Mogo’s value proposition will change the perception of short-term loans. Their goal is to save Canadians over $1 billion in high fees from banks and payday loan companies. Consumers more than ever are tired of huge credit card debt that they can never pay back, and ridiculous fees from payday loan companies. Mogo allows Canadians to borrow up to $1500 for as little as $0.36 a day per $100 borrowed. With smaller loans and shorter terms, people can actually afford to pay these off, unlike the rest of their debts!”
About Mogo
Mogo is Canada’s #1 online lender. Mogo aims to become the amazon.com of money lending, through better service, no hassles, the lowest price and no hidden fees. Mogo is revolutionizing financial services in Canada by offering people convenient access to loans they can actually afford to pay off.
www.mogomoney.com
About henderson bas:
henderson bas is an interactive advertising agency known for great creative that works. Some of the clients henderson bas’ works with include Capital One, Tim Hortons, Coca-Cola, Molson, Primus, Discovery Channel, Mercedes-Benz, Yamaha Motors, Zipcar, and eBay. Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com.
For more information please contact:
Dawna Henderson, President & CEO
416.977.6660 x 222
dhenderson@theniceagency.com